The Birch House Blog

Our topical articles based on the work we do and our own personal experiences.
We hope you find them both interesting and useful...
Jul 0
Jul 0

A Quick Guide to A/B Testing

So what is A/B testing? Also referred to as ‘split’ testing, this is the process of comparing two different versions of a web page to similar audiences at similar times in order to find out which one has a better conversion rate. You can then implement the page which performs the best!   Why does […]

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Apr 0
Apr 0

Does SEO work for small businesses?

The short answer to this is…yes, absolutely! You don’t need to be a huge, mutli-million pound organisation to have a successful Search Engine Optmised website. What you do need is; time, knowledge and good written communication skills. Last year in the UK, 28,000,000 people performed 1.6bn searches on Google alone. The real question is; can […]

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