So what is A/B testing?

Also referred to as ‘split’ testing, this is the process of comparing two different versions of a web page to similar audiences at similar times in order to find out which one has a better conversion rate.

You can then implement the page which performs the best!


Why does A/B testing work?

Every web page on your website should have a goal; whether it is to fill in a contact form, pick up the phone and call you or to make a purchase. A/B testing allows you to work out the most effective way of getting your audience to complete that goal.

By making design, layout and/or content changes you can monitor the different pages’ performance to establish the most successful page and then implement that page to increase business.


How do I implement A/B testing?

You first need to decide what you are going to test and when.

It is important to only make one change at a time to really see how it affects users’ experiences.

Almost anything can be tested but here are a few examples to get you started:

  • Image position and size – play with the layout of images to see if users are more attracted to them in certain positions
  • Length of contact forms – are users more likely to fill in their details if the form is shorter?
  • Video – does the use of video keep users on your website for longer?
  • Call to Action buttons / links – play around with position of your call to action buttons and links and monitor which positions generate the most clicks
  • Colour – colour psychology is very important for the effectiveness of a website, if you know who you target audience is you can tailor the colours of your webpages to entice them (Keep an eye out for my blog on Colour Psychology…coming soon)


For more help on A/B testing please contact us on 01204 894288 or drop us a message here.